Methodology

Through years of experimentation, testing and evaluating results, BumbleBee Marketing Services has developed a methodology that absolutely works. No matter the size or scope of your marketing needs, it always starts with the 5-step process.

The Five Step Process

1 UNDERSTANDING THE CUSTOMER

In this all-important first step our goal is understanding.  To persuade someone, to motivate someone, to sell someone something, you really need to understand that person and their point of view.  We begin to understand the people you are trying to communicate with by creating a profile that will helps us gain a “feeling” for them.

2 DEFINING THE OFFER

The offer can be a quick tour of your product/service, a web event, video or podcast, a white paper, special pricing or information.  These components are relatively inexpensive to produce and can be leveraged in a variety of ways.

3 SETTING UP THE SALES PROCESS

This is the nuts and bolts phase where your contact tracking information database is built.  When a prospect registers to attend or receive one of your offers, they are entered into the sales cycle.  The prospect is considered a “ lead”  and can be sent to sales for follow up. The prospect is also entered into a forecast/pipeline and at that point has a high probability of becoming a customer. 

4 GO TO MARKET

This is the heart of it all and where it comes together.  BumbleBee specializes in developing a go-to-market plan that begins with an understanding of your objectives and then develops and implements a plan that meets those objectives.  It takes the right mix of direct mail, email, web, advertising PR, telemarketing, tradeshows and even Chamber or community marketing programs to deliver results. We take it all in and create a plan that will meet your objectives.

5 MEASURING MARKETING RESULTS, INCREASING SALES

Tracking your lead generation campaigns and seeing the results for yourself is the real power of this methodology.  You’re building a bridge between your marketing campaigns and your sales efforts.  BumbleBee can provide a custom designed backend that collects and analyzes the results of our campaigns, ties the information with your existing sales force automation system and lets you track and measure your success.