Our motto, in life and in marketing, is “Bee Prepared” and when it comes to marketing events, it’s especially important. Whether it’s for eight executives or 1,000 industry professionals, preparation, planning, and attention to detail are the keys to getting the most value for your marketing event.
Before you book rooms, call caterers, or print those banners and signs, get clarity on some key fundamentals—what’s your message, who is your audience, and what is the goal of the event?
Answering these questions will help you decide which tactics are going to be the most effective, and from there, you can determine how to set the right tone for your message to resonate.
It’s especially important to Bee Prepared when you are helping clients stand out at an event like Cisco Live, where there are hundreds of companies vying for thousands of people’s attention. Recently, we were honored to help our clients make an impact, including Cisco, AT&T, AppDynamics and BT. We enjoyed making these events valuable, interactive and fun!
If you’d like help with your events, give me a call.