BumbleBee Marketing

The Dog Days of Summer: A Good Time to Fetch Leads

  • 23 June 2014

Saturday marked the Summer Solstice, and conventional wisdom is that summertime is the worst time of year to do a demand generation campaign.

Photo Credit: Seth Casteel

Photo Credit: Seth Casteel

We disagree. Summer is a quiet time of year, which actually makes it a great time to launch a demand generation campaign. Here are a few advantages to launching a summer campaign:

  • Fewer campaigns to compete with
  • Clients have more time to research future solutions
  • Many companies have their year end in June which means they’ll be planning budgets for next fiscal year
  • Get noticed
  • Get noticed
  • Get noticed

If you want to know more about summer campaigns that fetched lots of leads for our clients, call us!