BumbleBee Marketing

Generating leads through social media nurturing: The balance between getting attention and giving valuable content

  • 1 March 2017

Get a little, give a little…it’s a great motto for any endeavor, especially for generating leads through social media nurturing.

 

GET A LITTLE ATTENTION

When you consider that tweets have an average lifespan of 18 minutes (Moz) it’s no surprise that standing out and getting attention is key to generating interest on social media. The lifespan of a post on LinkedIn or Facebook post is a bit longer, but we’re still talking hours or days, at most.

 

There’s not much time to grab attention, but in B2B there’s a lot of potential to really stand out, because, to be honest, B2B social media can get a bit stuffy. We’ve gotten great results by having a little fun with sophisticated cartoons, simple infographics, and eye-catching photos. On Twitter and Facebook, GIFs are a great way to grab someone’s attention.

 

 

 

 

 

 

 

 

But what happens after you get their attention?

 

YOU GIVE A LITTLE…OR A LOT…OF VALUE

It’s not enough to get people’s attention—that’s like frosting without the cake. When it comes to social media, content is still king, and we find that most content falls into one of three categories:

  • Thought leadership: Show your smarts by delivering in depth, expert information through articles, executive briefs, white papers and analyst reports. These can be gathered into a microsite that serves as a resource for your customers.
  • Benefits: Infographics are a great way to tell your story, especially if you have complex technical information, but there’s also tried-and-true data sheets and brochures.
  • Results: Make it real by showing real-world results with case studies and customer win videos.

 

Whether you’re looking to get a little more attention or give more relevant, compelling content, we can help. Give me a call and I’ll give you a free 30-minute assessment.

 

Ellen Pensky: 925.699.7921

 

ellen@bumblebeemarketing.net