1 "Once upon a time" is timely for businesses | BumbleBee Marketing

BumbleBee Marketing

“Once upon a time” is timely for businesses

  • 24 October 2014

“Once upon a time…” is a classic way to begin a story, and businesses today are rapidly rediscovering the power of storytelling to create memorable presentations that resonate with customers.

Power of storytelling cover page

Recently, we helped Cisco create a workshop on how to leverage the power of storytelling, which they will be using with partners worldwide. In it, we explain three keys to telling memorable stories: Differentiating your message; creating distinction and how to use a three-part storytelling structure and at the end we give participants an opportunity to practice what they’ve learned.

It’s truly a game-changer for sales organizations. If you’d like to hear more about how storytelling can make your company stand out, give us a call.