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The Power of Storytelling

I recently attended the Napa Valley Film Festival, an annual exhibition of the year’s best new independent films. In addition to enjoying fantastic wine and food, I learned a lot of new things. I discovered people whose lives are connected by typewriters (California Typewriter) and how the ancient process of fermentation is used in modern […]

Mentoring the Modern Millennial

As summer turns to fall, it’s a good time to reflect on the contributions our interns made over the past few months. We’re grateful for their hard work, and for the opportunity to share our experience with the next generation of marketers. It also got me thinking: What’s the best way to prepare young millennials […]

Generating leads through social media nurturing: The balance between getting attention and giving valuable content

Get a little, give a little…it’s a great motto for any endeavor, especially for generating leads through social media nurturing.   GET A LITTLE ATTENTION When you consider that tweets have an average lifespan of 18 minutes (Moz) it’s no surprise that standing out and getting attention is key to generating interest on social media. […]

Telenurturing is the new telemarketing

No one likes getting telemarketing calls, and  statistics prove it—9 out of 10 top-level B2B decision makers do not respond to cold outreach.   Telemarketing doesn’t work well because it’s not relevant or personal, and today’s business decision makers seek solutions from trusted advisors. However, qualifying “cold” leads is still an important first step in nurturing […]