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Telenurturing is the new telemarketing

No one likes getting telemarketing calls, and  statistics prove it—9 out of 10 top-level B2B decision makers do not respond to cold outreach.   Telemarketing doesn’t work well because it’s not relevant or personal, and today’s business decision makers seek solutions from trusted advisors. However, qualifying “cold” leads is still an important first step in nurturing […]